State of the Art Implementation of Big Data in Strategic ...
Bouffier, Matti
Data is the new gold" and "The world's most valuable resource is no longer oil, but data" - Headlines like these, published by The Economist and the World Economic Forum in 2017 and 2020, underline the crucial role data plays in business nowadays. Big Data has become the "Holy Grail" for health, security, administration, and marketing businesses.This paper seeks to understand the significance of Big Data for the marketing sector. How is the st...